Development Finance in the news - Evening Standard pull-up Regentsmead on marketing campaign
It's not often that development finance is picked up in mainstream newspapers, however just the week the Evening Standard gave full coverage to our latest marketing campaign, featuring none other than Diana Ross.
This supreme advert we produced was a case study from Regentsmead covering a development finance client we have dealt with for over 20 years. The focus is on Diana Ross’s memorable penalty goof at the 1994 World Cup opening ceremony and the subject of the advert noted that, "In 1994, Diana Ross might have missed a penalty... but Regentsmead hit the back of the net".
To the amusement of our team, The Evening Standard decided to devote half of their City Spy column, which usually reports on breaking finance news from the City, to point out that 1994 was in fact 21 years ago and not 20 as stated in the advert.
Joking aside, the article shows that we at Regentsmead value long term relationships and service over everything else. We strongly advise our clients that property development finance isn't always about the lowest rate and that clients should look for a wide array of aspects when considering a property development lender.
Further to this advert, our own Ashley Ilsen noted, "They say the hallmark of any good marketing campaign is to get people talking about it, so from that point of view it's been a great success. We have to hold our hands up and be honest that City Spy are correct – The Supremes legend's sitter was of course some 21 years ago where as if I'm not mistaken the client in question first borrowed from Regentsmead 20 years, 10 months and 12 days ago. I have a feeling this may have been a slow day for news, but it's great to see another memorable Regentsmead creative has been spotted".